Here’s a scenario. You are scrolling through your Instagram feed and something grabs your attention–Sale Alert! Flat 50% on your favorite brand.
The time has finally come to buy the item you’ve been waiting eagerly to go on sale. You immediately visit their website and guess what?
You are right on time. The item is still in stock. So, without wasting time you order that right away and there you go. Mission accomplished successfully!
This is just a single scenario out of countless others. Each one of us has encountered similar situations one way or another. Through emails, social media, blogs, or websites, we interact with businesses every day.
This is digital marketing.
To be there where your potential customers are and inform them about what might be of interest.
Digital marketing is a true win-win–On one side it allows businesses to reach their target audience and make more sales and on the other side it informs customers about businesses out there and saves them from the hassles of exhaustive searches.
Wondering why digital marketing is important for your business? This blog contains everything you need to know about digital marketing and its importance. So let’s dig in.
What is Digital Marketing?
Digital marketing or online marketing means using online channels such as social media, email, search engines, and websites to promote a product or service.
Why online channels?
While traditional marketing channels are still relevant, the rise of the internet has pushed digital marketing to the forefront.
See, the world’s population is about 8.1 billion today and 5.18 billion people are internet users. Over 4.5 billion people use social media and spend 2.5 hours per day on various social media channels.
Whoops! That‘s a lot right? But wait! These figures are far from static. With every passing day, the number of people who go online is still increasing. And so are the businesses.
According to analysts, global digital advertising and marketing will reach $786.2 billion by 2026.
So if you want to promote your products or services and grow your business too, you need to be exactly there, where your potential customers are: online.
Why Digital Marketing is Important For Your Business?
Now that you know what digital marketing is, let’s discuss why it’s important for your business.
Below are the reasons to prove why digital marketing is worth the hype:
1. Your Competitors are Already on Board
Yes, your competitors have already embraced digital marketing. And if you don’t want to fall behind your competition you need to do that too and even more.
After all, the goal is not only to stay competitive but ahead of the competition.
Start investing in digital marketing today. Ensure a consistent online presence for your business by creating compelling and informative blogs, creating social media profiles, and letting your potential customers know about discounts and new products that just came out.
Send personalized emails to your potential customers to let them know about the discounts and new products that just came out.
The more your potential customers will find you online the more connected they will feel and therefore the more likely they will make a purchase from you.
2. You Can Elevate Your Brand Exposure
In today’s world, people spend most of their time online.
They search for information online and are able to share whatever they find interesting with their family, friends, and online communities with just a single click. Today it takes seconds to make content viral worldwide.
So it’s important that your business is online to engage your target audience with informative and relevant content that is worth sharing. If your potential customers like your content or our products, they will definitely share it among their circle.
And boom! You have gone viral now.
Digital marketing is boundless, you can provide a huge exposure to your business as there is no limit to where you can reach your target audience.
3. It’s Cost-effective Compared to Offline Marketing
Digital marketing is often more cost-effective than traditional methods like TV, radio, etc. Traditional marketing methods waste a lot of money, time, and resources.
You can exponentially expand your reach even with a smaller budget, which makes it an excellent option for businesses of all sizes, especially startups.
4. Provides Tangible & Trackable Insights
Digital marketing gives you the opportunity to you can track and measure the performance of your campaigns in real time. The data-driven approach provides you with valuable insights for future campaigns.
If you find that your campaign is not working the way it should you can immediately take it down without wasting your resources.
5. You Can Achieve Remarkable Returns
We have been discussing the impact of digital marketing on the reach and engagement of businesses but what about the return? Let’s get to the statistics:
- PPC yields a 200% ROI ($2 return on investment for every $1 invested).
- For every dollar invested in email marketing, $36 is generated.
- According to 49% of businesses, organic search provides the highest marketing ROI.
- Facebook Ads and Google Ads have the highest reported ROI rates among paid ad channels.
These are some awesome statistics about the impact of digital marketing on ROI. These statistics prove that digital marketing is cost-effective and it’s worth every penny you spend.
Investing in digital marketing with the right strategy can be a game changer for your business.
What are the categories of Digital Marketing?
So far we have discussed digital marketing and its importance. Let’s delve into some of the most effective categories of digital marketing strategies:
1. Content Marketing
Content marketing involves creating valuable and relevant content, such as blog posts, articles, videos, and infographics, to attract and engage your target audience.
You often hear that content is the king in the digital world. And yes it’s very true.
Whether you want to generate leads, traffic, and brand awareness or want to build authority and trust of your business, content can help you with all that.
When your content is informative and helps your potential customers, they are more likely to purchase from you and become your loyal customers as they see you as a leader in your industry and a trustworthy source.
2. SEO (Search Engine Optimization)
Search engine optimization(SEO) is the process of optimizing your website for search engines to increase its visibility and ranking in SERPs. The higher your website ranks on SERPs the more organic traffic it gets thereby increasing its recognition and trust.
According to a survey, 46% of customer journeys start with an internet search via Google or another search engine. So, it’s important that your site appears to them whenever your potential customers search for something related to your business.
Successful SEO practices save your website from getting lost in the abyss of online searches. These practices involve link building (external and internal), optimizing URLs, and meta tags, improving loading speed, and many more.
3. PPC (Pay-Per-Click) Advertising
Ranking your website or content higher on search engines takes time so needs a lot of patience. Another way to rank higher on SERPs and drive targeted traffic to your website is PPC advertising.
It is an advertising model that allows you to place ads on search engines and other platforms and as the name implies you pay only when someone clicks on your ad. While SEO drives organic traffic, PPC requires you to have a budget to buy ad space on various platforms.
With PPC you create advertisements for targeted customers using targeted keywords. When your potential customers search for that keyword, your ad appears to them thereby increasing traffic to your website.
Types of PPC include Google ads, Facebook ads, and LinkedIn ads.
4. Social Media Marketing
Promoting your brand on various social media platforms like Facebook, Instagram, Twitter, and LinkedIn is Social Media Marketing.
Remember the digital marketing statistics we discussed earlier? Let’s review.
- There are 4.5 billion social media users worldwide
- A typical social media user spends 2.5 hours daily on various social media channels
Social media platforms have a huge audience and therefore your potential customers. Creating and sharing content on these platforms allows you to build brand awareness, and drive traffic to your website.
Social media not only expands your audience, but it’s also an excellent engagement tool. The opportunity for likes, shares, comments, and direct messages makes your customers feel like part of the brand.
5. Email Marketing
Email Marketing involves sending personalized segmented emails to your subscribers with the goal of informing them about your products, promotions, and news.
Email marketing is a powerful tool for nurturing leads and maintaining relationships with your customers. It helps to build brand awareness, increase engagement, and drive traffic to the website.
You can send personalized emails to promote your content, events, and other news. Emails can also be sent to inform your potential customers about the new product that you have just launched or about the discount offers that might capture their interest.
6. Influencer Marketing
Influencer marketing is the modern approach to promoting your products or services.
As the name implies, influencer marketing involves leveraging the reach and credibility of influencers in your niche to promote your brand.
In this strategy, you work with influencers who have a big online presence and positive image and ask them to publish content that promotes your brand and informs their followers about it.
By collaborating with influencers, you can tap into their follower base and promote your brand effectively.
Finally, we can conclude that Digital marketing is definitely worth the hype. It’s a necessity for every business today that aims to grow and stand out in such a congested environment. It allows you to reach the right audience, provide measurable results, and adapt to changing market conditions.
So don’t wait; get started today with Digital Surface and unlock the full potential of Digital Marketing for your business. Your success is just a click away.